DESIGNER

May Nguyen

PROFILE/DESCRIPTION

Henson's is a small seasoning manufacturer based in Hattiesburg, Mississippi, mainly producing flavored salt. Its main goal is offering people affordable and quality seasoning options, and is available online and in some stores locally. Products are packaged in small bags or clear, plastic tubes. Its intended audience should consist of adults with some interest in cooking. This could include but is not limited to working or middle class chefs, parents, or people between the ages of 25-40. 

GOALS

Brand Advantages: 

– affordable

– variable

– pleasant

Brand Attributes:

– personable

– down-to-earth

– interesting

– not particularly harmful to the human body

Brand Experiences: 

–products taste good

– products are edible

– convenient

– familiar (recognizable)

– straightforward

– uncommon