DESIGNER

Jasper Hamilton

PROFILE/DESCRIPTION

Company Profile:

Part 1: The company that I am choosing to advertise for is In-N-Out, as we all know this is a very big and popular company, especially in America so I think this will give my advertisement a very wide appeal. I'm going to just focus on the restaurant in general using popular menu items as my main selling point, describing the ingredients that they are made of. Sense this is such a universally popular industry throughout the USA, I won't have to worry about the type of people I am advertising to as much.

Part 2: The location I will focus on is Sacramento, California because California is already known for having In-N-Out and sense Sacramento is the capital I think its very fitting to advertise for In-N-Out there, and a lot of different kinds of people live there which will give my ad a chance to appeal to all of them. The average age in Sacramento is 35.7 years old which is also good because I think my advertisement will primarily target and catch the attention of people on the younger side. 

Part 3: 

Brand Advantages:

• Good food for a cheap price
• Great customer service
• Usually nearby to a customers residence

Brand Attributes:

• Affordable
• Convenient
• Reliable
• Exclusive

Brand Experience:

• Accomplished
• Successful
• Trustworthy

GOALS

After people see my advertisement, I want them to be considering In-N-Out as a candidate for there next meal with the tempting nature of my advertisement. Sense my ad has so much text, I want the person seeing it to be able to read more and more of it each time they pass by it. I also strategically tried to use words that would make In-N-Out food sound as appetizing as possible too, in order to make the ad more effective.