DESIGNER

Zedaan Agha

PROFILE/DESCRIPTION

Metrical is a company started by my dad which helps avoiding customers' online cart abandonment. Metrical works with JCPenney and Dick's Sporting Goods, and is talking with H&M about starting with them. While reducing cart abandonment, Metrical also increases ROAS, and gives companies more insight into whether their customers are planning to buy. Furthermore, Metrical offers a product to increase store foot traffic.

GOALS

● many options

● friendly & tight network

● Competitive pricing

 

Brand Attributes

● trustworthy

● reliable

● customer first

● open

 

Brand Experience

● retail

● friendly

● engaging

● easy-to-use

● eye-catching

● simple