DESIGNER

Mateen Gardizi

PROFILE/DESCRIPTION

Kitkat is a chocolate company that is popular worldwide that everyone loves. It's a crispy wafer that is dipped in chocolate and comes in breakable sticks. Kitkat is located everywhere with dozens of factories worldwide. When Kitkat was originally created, it was based in England and it was called “Rowntree's Chocolate Crisp”, but was later changed to Kitkat. Kitkat only sells their original Kitkat, but in different variations, colors, and flavors. They also have some ice cream flavors and Kitkat spread.The goal of this ad for KItkat is to tell everyone that Kitkat is a great option for a candy, and that there are way more flavors to choose from rather than just the regular old chocolate flavor.. The youth today barely buy Kitkat anymore so we hope this will change that. The country I will be marketing these ads are going to be in the United States, specifically in the Albany area. I have seen almost no one go to the store and pick up a Kitkat. Everyone in Albany has plenty of money to buy a Kitkat since they can buy plenty of other candies.

Brand Advantages

• Popular
• Recognizable
• Great Branding

Brand Attributes

• Taste
• Style
• Iconic Design

Brand Experience

• Worldwide Production
• 40+ years in business
• Worldwide Distribution

GOALS

The goal of this campaign is to get the youth to start buying Kitkat again and make it popular. We want people to see this ad and think that a Kitkat would be a great pick for the next time I go and get candy.