DESIGNER

Gloria Liu

PROFILE/DESCRIPTION

Midnight Fog

Based in Boston, Massachusetts, Midnight Fog creates luxurious, fun yet elegant pajamas that make you feel both confident and comfortable. Our sleepwear blends beauty with practicality, offering the perfect balance of lasting style and comfort. With soft, breathable fabrics and flattering designs for all body types, Midnight Fog invites you to unwind in sophistication, whether for cozy nights or leisurely mornings.

GOALS

Brand Advantages:
- High Quality
- Accessible
- Sustainable
- Inclusive Sizing

Brand Attributes:
- Open and Reliable
- Timeless and Pretty
- Effulgent and Elegant
- Comely
- Classic

Brand Experience:
- Comfortable
- Everyday Luxury
- Long-Lasting
- Confidence Boosting
- Breathable
- Essential Comfort
- Flattering Fit