DESIGNER

Jonah Fisher

PROFILE/DESCRIPTION

Hello! We are Mike’s Custom Jewelry, a jewelry company located in Beverly Hills in Los Angeles, California. Last year we had the tenth anniversary of the company, which really shows us how much we've grown from when we first started. We started with one store, and many years later, we have expanded and started three more around the Los Angeles area! Our most wanted product is gold chains, mainly from younger to older adults, but our store is open to all age groups! We have almost everything, from rings to necklaces, which so far, has exceeded what our customers require. Our company's mission is to question our customers on their needs, what they look for specifically in their jewelry, and once we get enough information, we will find and/or customize the specific jewelry they’ll want, and then sell it, meanwhile giving you, the client, a delightful customer experience.

Brand Advantages: Quality jewelry, many variations, many connections, well run business.

Brand Attributes: Good service, trustworthy, family owned, organized, hospitable atmosphere, quality over quantity, customers first.

Brand Experience: Friendly, respectful, civil, appealing, astonishing, mesmerizing, beautiful.

GOALS

Profile Goals: Our goal for our posters is to get people to come to our jewelry stores. We want to be a nationally recognized brand, and to do that, we’ll need all the attention we could possibly get so we can expand outside of Los Angeles, and be one of the top quality jewelry stores in all of California, then hopefully, it will be in urban centers along the West coast area. We want people to look at the poster and think: “Wow, this looks like a place I'd want to buy my jewelry!” We want our posters to appeal to all age groups, the young, the middle aged, and especially all social classes too, from wealthy to moderate, we want to let them know, there are other items that'll be in your price range. 

TARGET AUDIENCE

Our targeted customers are in Los Angeles county in California. The range of customers is wealthy mature adults w/o kids to wealthy older mostly w/o kids. Many people in our county own a Lexus, or Mercedes, visit Europe, shop at Bloomingdale, eat at Cheesecake Factory, and much more.