DESIGNER

Perry Trutane

PROFILE/DESCRIPTION

 This small business sells tools and gear to go to the mines. This well known and established mining equipment chain isn't very famous but it is the place every miner or adventurer will go to to get their equipment. This business got started back in the golden ages where mining was very popular by a few miners.
 

GOALS

Brand Advantages
● affordable equipment
● year-round availability
● all around the world
● reliable products

Brand Attributes
● credible
● somewhat relevant
● consistent with products
● listens to its consumers

Brand Experience
● old fashioned
● friendly
● active
● engaging