DESIGNER

Isabella Lopez

PROFILE/DESCRIPTION

​Mini cooper is a very large car brand based in England made by BMW. We are specifically advertising the mini cooper, a small, fast, unique looking sub-brand. It is targeted at wealthy  young to middle aged people living in cities’ mostly w/o kids. Mini coopers are marketed towards young to middle-aged people who live in an urban area, are wealthy, and mostly w/o kids. These bus ads would be in the area. Brand advantages: small, can fit in smaller places, speed, extreme drifting, unique look Brand attributes: reliable, well known, easily accessible Brand experience: fast, easy, reliable, cars are long lasting

GOALS

​The goal for this design is to show that BMW's Mini Cooper is a small car that is easy for city living. I want to show that it fits in more places which is a common problem in cities, and can fit in other small places like alley ways and narrow roads.