DESIGNER

Tenzin Norzom

PROFILE/DESCRIPTION

These is a  Jamaican clothing brand and More lyfe is a slang from Jamaica that means to wish someone well, success, health and happiness I am trying to start a clothing brand where I will be making more of a street clothes that can be of any sizes and will be unisexual, for now I don’t really have a budget so will be making tracksuits,  tee shirts but gradually if these idea blows up then will be making it more diverse clothing but for now I am sticking to these idea, it can be worn in summer and winter. Merino Wool: This natural fiber is temperature-regulating, keeping you warm in cold weather and cool when it’s warm. It’s also naturally odor-resistant and resilient and eco friendly and also maybe I will cotton or linen so they dont have bumps or bubbles or get old easily.

 

GOALS

Brand attributes 

Minimal

Authentic

Versatile

Organic 

Resilient

Timeless

Vibrant

Raw

Brand advantages 

Quality

Comfort

Durability

Exclusivity

Style

Versatility

Affordability

Innovation

Accessibility

Brand Experience

welcoming

understanding 

supportive