DESIGNER

Nahele Cajina

PROFILE/DESCRIPTION

ArtisKey

Artisan keycaps are mechanical keyboard keycaps with unique designs and materials. The current artisan keycap market can be unreliable and overpriced, mainly consisting of buying and selling on websites like Etsy. ArtisKey will be a website where people can reliably buy artisan keycaps with ease and consistent pricing. There will be a large selection of keycaps of different sizes, materials, shapes, and designs, with an simple layout to help the user find what they are looking for. The intended audience is people that own and are interested in mechanical keyboards. This group is mostly teenagers and young adults. I believe the popularity of artisan keycaps is limited by their current market and will grow in popularity alongside this website.

GOALS

Brand Advantages

• Simplest
• Cheapest
• Easiest
• Consitent

Brand Attributes

• Trustworthy
• Affordable
• Ease of use
• Good customer service
• Modern
• Adaptable

Brand Experience

• Active
• Simple
• Attractive
• Easy