DESIGNER

Nathan Gagnon

PROFILE/DESCRIPTION

​Vicious is a brand specializing in punk, rock, and metal clothing and accessories for individuals who want to express themselves and stand out from the crowd. It is meant to feel rebellious and underground, as well as retro, with lots of 70s and 80s styled clothing. It sells a variety of leather gear such as boots, belts and bracelets. In addition, it has a selection of tartan pants, leather jackets, and a variety of pins and patches, as well as some original t-shirt designs.

GOALS

​Brand Advantages 

• variety of clothing all in one place
• different styles and music genres
• something for everyone
• low cost shipping

Brand Attributes 

• unique
• rebellious
• underground
• individuality
• retro
• trustworthy

Brand Experience 

• affordable
• stylish
• cool
• appealing
• distinct
• nostalgic