DESIGNER

Grace Patterson

PROFILE/DESCRIPTION

The National Domestic Violence Hotline is an organization that has a phone number where victims of domestic violence can call and ask for help and counseling from trained advocates and counselors. They also run a website which has information about what domestic abuse is, and how to get help and stay safe ([url=http://www.thehotline.org/]http://www.thehotline.org/[/url]). On the website, there is also a chat option where victims can live chat with advocates and counselors. The specific part that will be advertised is the phone number hotline. The main goals of the National Domestic Violence Hotline are to provide help for victims of domestic violence and to spread awareness of warning signs of abuse. Brand Advantages: confidential help, hotline is open to help 24/7, help offered in over 170 languages, has existed for 20 years, has a live chat option on their website Brand Attributes: provides help to victims of domestic abuse, advocates for victims of domestic abuse, spreads awareness Brand Experience: makes people feel safe, at ease, feeling informed, feeling in control of their situation

GOALS

The organization my posters will be for is the National Domestic Violence Hotline, which is an organization that helps people suffering from domestic violence by having phone numbers victims of abuse can call to talk to counselors. The posters should show viewers some warning signs of domestic abuse, the phone number where they can get help, and also be relatively subtle in order for it to be safe for victims of abuse to notice the poster and look at it long enough to get the information they need without their abuser noticing. These posters should also avoid the assumption that only women are abused, since domestic violence has the potential to affect all people. After seeing these posters, I want viewers to think about the relationships in their lives and check if they are healthy, think of friends or family that may be victims of domestic violence and show them the advertisement, or seek help for themselves if they think they may be a victim.