DESIGNER

Olivia Nierva

PROFILE/DESCRIPTION

Kids for the Bay is an educational organization, aimed at educating and connecting kids with their local watershed environments (areas or ridges of land that separates waters flowing to different rivers, basins, or seas) and the larger San Francisco Bay area environment.  Currently, there exist school communities in the Bay Area that have limited access to nature and environmental science education. Because plastic waste and trash affects the entirety of the Bay Area, it’s crucial that the younger demographic of the population are empowered and given tools in order to make a change in their communities. Their philosophy, “Everyone is an Environmentalist!” is conveyed through their school programs and summer camps engaging kids with interactive and hands-on activities that teach about environmental science, fostering the next generation of eco-activists.  

GOALS

Brand Advantages

• Kid-Friendly
• Educational
• Place-based environmental education
• Eco-activism
• Interactive

Brand Attributes

• Open
• Innovative
• Creative
• Fun
• Sustainable

Brand Experience

• Friendly
• Inclusive
• Trustworthy
• Active
• Social