DESIGNER

Theo Morris

PROFILE/DESCRIPTION

Nike is a leading global brand that designs and sells athletic footwear, apparel, and equipment. Known for its innovation and iconic "Just Do It" slogan, Nike creates products for a wide range of sports including running, basketball, and soccer. The company is also recognized for its cutting-edge technologies like Nike Air and Flyknit, as well as its partnerships with top athletes. In addition to performance gear, Nike focuses on style and sustainability, aiming to reduce its environmental impact through initiatives like “Move to Zero.” the headquarters is located in Beaverton, Oregon, USA.

Brand advantages

• High quality
• long lasting

Brand attributes

• Performance
• Empowerment

Brand experience

• Motivation
• Achievement

GOALS

My goal for these poster is show Nikes track side for there athletics, showing that Nikes has all the shoes you need for each different event you take part in, in the world of track and field. With shining light at the three main parts of track and field, Running, jumping, and throwing. With these poster I want to shoe how nike has all three different types of shoes just for you.

TARGET AUDIENCE

 My target audience are going to high schoolers and college athletes, or to families that have children, these are my target audience because in track and field those to types of audience will be the biggest spenders. for the area I picked Monterey county, zip code being 06053. I chose this area my target audience spends around $500 yearly in sports shoes, which is perfect for my campaign.