DESIGNER

Derick Thomas

PROFILE/DESCRIPTION

Nike makes shoes, clothes, and gear for sports and athletes. It started in 1964 in Oregon. The new shoes are for all runners. They help with how well you run and feel. Nike wants to bring new ideas and tools to all sports men and women. They think sports can help all people be at their best.The group is big on having all kinds of people and being good to the earth. They work to be green in how they make and do things.

Target audience : Los Angeles, California
Los Angeles, CA, is a big city with many people and a strong exercise scene. People in the city like to stay fit by running every day. They care about having good things to help them be healthy and stylish while they exercise
 

Brand Advantages:
New Nike shoes have new tech for better running. They look cool and work well. People like them. Nike is a big name. It sells good stuff and people trust it.
Performance-driven, Stylish, Reliable, Inclusive, Confortable, Durable

Brand Experience:
Nike offers a premium athletic experience, combining top tier performance with stylish designs that empower athletes to push their limits and express their individuality.

Goals:
The goal is to get athletes LA to go to a nearby Nike shop to try and buy the new running shoes. The goal is to make hype about the shoes and tell people that Nike’s shoes are the best for performance, style, and new ideas. It wants to have a mix of people at work where all feel liked.