DESIGNER

Callum McBride

PROFILE/DESCRIPTION

Callum McBride

Per 2

 

Nike is a worldwide brand that sells athletic or casual apparel to people around the world. Nike is a large company that toys to motivate people to be active or “just do it." For this specific project we are marketing our newest iterations of the most popular track spikes. The mission of our company is to provide the highest performance shoes we can and hope that everybody will lean into the platforms of speed we have created. The target audience would be in the United States specifically track and field athletes that live in California, particularly those who compete in the collegiate/high school level.

 Brand Advantages: Performance, Innovation, Style

Brand Attributes: Quality, performance, Speed

Brand Experience: Elite, Competitive, Empowering, motivational

 

 

GOALS

Call-to-Action: Encourage athletes to visit Nike stores or the website to explore the latest track spikes collection and experience the performance benefits themselves.

PRIORITIES

 Make the advertisements motivate the person who sees the ad to want to feel how fast/light they feel.

BRAND CHARACTER

Elite, empowering, competitive, motivational.