DESIGNER

Niko Wilson

PROFILE/DESCRIPTION

Whole Foods is a grocery store chain with locations all across the United States. Most of their store locations are large, but each store ranges in size. Whole Foods sells all sorts of foods, ranging from Organic fruits and vegetables to frozen ice cream or ground beef. Whole Foods’ mission is to nourish people and the planet. They value customer satisfaction, community, and team member growth. Whole Foods aims to be environmentally friendly as well. I am specifically advertising their fresh produce.

These advertisements will be posted in bus stops in San Francisco, California. This is an area with people who care about buying organic food, and eating healthy. Some groups of people in this area are quite wealthy as well. Whole Foods has 9 locations in San Francisco, meaning most people who see one of these advertisements will have a store a short commute from their home.

Brand advantages: High quality food, fresh, supports local farmers

Brand attributes: Organic, dietary restriction friendly, organized

Brand experience: Shopping made easier, inviting, comfortable

GOALS

After seeing these posters, people should know that Whole Foods has the tastiest and freshest fruits and vegetables, as well as being a friendly place. People should feel that Whole Foods is worth choosing over other grocery stores nearby. These ads aim to make people come to Whole Foods next time they need produce.