DESIGNER

Niko Wilson

PROFILE/DESCRIPTION

My company, Zip Audio, will be an audio equipment company based in San Francisco. We make and sell a wide selection of headphones, CDs, earbuds, speakers, and microphones. We also have workers specialized in repairing all of our equipment. My company is mainly targeted towards Californians who don't need to have a lot of knowledge about sound equipment to have a great experience with our products. We start off largely online, with every item sold on our website available in store, with 2 locations in San Francisco. We hope to expand soon, and build more locations around the Bay Area and California. 

GOALS

Brand Advantages:

• Reasonable pricing
• High quality products

Brand Attributes: 

• Forward thinking
• Reliable
• Professional
• Innovative

Brand Experience: 

• Uncomplicated
• Helpful
• Worth the price
• Fast help from employees
• Fast shipping