DESIGNER

Niko Wilson

PROFILE/DESCRIPTION

Redesign Alba Botanica 30 spf sensitive sunscreen to display important information more clearly, and to look more appealing on the shelf.

GOALS

Design a package that clearly displays the benefits of this sunscreen.

• Use more appealing/less intense colors
• Use gentle fonts
• Arrange important details to be more noticeable

PRIORITIES

1. Product advantages
2. Branding
3. Product name

TARGET AUDIENCE

• Young adults (18-35)
• People with sensitive skin
• People who don’t want artificial ingredients

BRAND CHARACTER

Alba Botanica's main values are:

• Natural ingredients
• environmentally friendly
• Plant based

COMPETITIVE SITUATION

• Neutrogena, highly protective and light feel
• CeraVe, dermatologists recommend, good for skin, light