DESIGNER

Tiffany Johnson

PROFILE/DESCRIPTION

COMPANY PROFILE The brand that I will be advertising for is Nintendo, a Japanese multinational video game and consumer electronics company known for their world-renowned, iconic characters from Super Mario to The Legend of Zelda. Stationed in Kyoto, Japan, Nintendo began in 1889 as a Hanafuda (or flower) card company until its first original arcade game, Donkey Kong in 1981. Dozens of handheld and console models with hundreds of games later, Nintendo stands as one of the most popular and biggest video game companies out there. The goal of Nintendo is to provide entertainment and allow people to dive into the vast fantasy worlds they create, giving stories to interact with and adventures to pursue while in the comfort of your home or on-the-go in the world. I will be advertising a few of Nintendo’s most Iconic game series, specifically ones that would better suit being advertised at a bus stop such as co-op online/ worldwide open adventure games that Nintendo has produced. These games series would be Animal Crossing, The Legend of Zelda, and Pokémon. The zip code I will be basing the project in will be in Douglas County, KS (20045). The reason for this location being the primary target for these advertisements is because Douglas County is the most heavily populated county with a Generation Web population; they have an abundance of modern technology such as smartphones, laptops, and entertainment systems. family-friendly entertainment company wide variety of games (from solo online FPS to family game night mini-games) Allows for on-the-go play (Gameboy/ 3DS) Or play at home with consoles (SNES/ Switch) Most games do not go above the E10+ rating Still provide the content that could be enjoyable to all ages without mature graphics or violence.

GOALS

GOALS When people see these ads, I would like people to feel as if games are more than pointless screen time wasters or brainless downtime activities. Games do not have to be pointless- they can be an outlet to a stress-free experience. I will be doing an iconic shade that parallels to the game series with a silhouette of an iconic character, who will be completely in the shadow. Since there will be two people or characters, the person in the front will have a device that is either handheld or a counsel.