DESIGNER

Reuben Turbow

PROFILE/DESCRIPTION

Nokona is a high-quality baseball equipment company that mainly focuses on gloves. Nokona isn't a very prominent brand due to their big competitors Rawlings and Wilson. I feel like Nokona is like the glove version of Lucid, a car brand that isn't very well known. Nokona takes pride in the quality of the glove, more specifically the leather. The specific product I'm advertising is their gloves. The purpose of the campaign is to go purchase a Nokona glove and get the name out there. I want my bus shelter in San Diego because of the sunny weather and beaches, but also because it has a lot of youth and a lot of old heads and adults. Padres games are a big destination in SD. In the area code that I chose, 92109, has family life and life without kids in a very wealthy neighborhood by/on the beach. I think some Nokona gloves are on the higher end of the baseball glove market and it would be an easier pitch towards wealthy people.

Brand Advantages: No bad reputation, well built, In a big market

Brand attributes: Good quality, American made, looks good, feels good, gives confidence

Brand experience: No drawbacks-other than the price (but that's for every glove), a good feeling, good looking glove, thousands of compliments,

GOALS

I want the kids to be inspired to play, and I want the old heads and adults to get a nostalgic feeling when seeing the ad-kind of like “oh, I would love to play catch with my son.” Or “I haven't played catch with pops in a while, I should get a Nokona and play catch.” I want people to pass by and think of playing catch with a partner and have Nokona stuck in their head. I want the passerbyers to envision a fun game of catch in three different locations; the beach, a baseball field, and a hilly open field. 

At the bottom right of the poster, there will be the Nokona logo with the word Nokona in black. Behind it, is a POV shot of a hand holding up a Nokona glove about to catch a baseball. The sun is out with blue skies. In the middle top of the poster it will say, “A quality game of catch,” or “A game of catch worth playing” in black font, like the Nokona logo.