DESIGNER

Antonio Cabrini

PROFILE/DESCRIPTION

Not Fish is a national growing Plant-based meat company based out of Seattle. Not Fish is a branched company in line with beyond meat. We provide an alternative fish protein for our Vegetarian/Vegan customers or those who would rather eat a plant than an animal. We have perfected our plant-based recipe with teams of scientists and chefs. Our products deliver the same ocean fish flavor, texture, scent, and cooking experience as regular fish. We aim to reduce mass fishing and make an alternative option for everyone who wants to experience eating fish without killing animals. You can find our products right now at any Whole Foods location. 

 

GOALS

Brand Advantages 

• Average pricing 
• High quality
• Good marketing
• Fresh products

 

Brand Attributes 

• modern
• recognizable
• Clean
• Fresh
• Alternative protein 
• plant-based
• scientific
• Food 
• plant-based fish
• reliable

 

Brand Experience

• Retail
• Food
• science based/modern
• Branch with beyond meat