DESIGNER

Nicolas Rusa

PROFILE/DESCRIPTION

Odyssey(Travel Agency)

Odyssey is a travel company where tourists and locals can go on nice bike rides with picnics along the way to a donation center. Our customers can then donate at the end of the bike ride if they are feeling charitable. Odyssey will provide high-quality bikes and specialized lunch boxes that customers can buy at the end of the trip. Our business model generates revenue through selling bikes, specialized lunch boxes, and our planned trip. Our high-quality bikes will go for a surprisingly cheap 700 dollars that you can buy online or after our planned trip.

Our business idea focuses on spreading awareness about places in need through a trip that leads to these places. We do this because most people are not aware of the suffering and poverty happening around them. Our business model centers around taking people on bike rides while informing them of donation centers and other places in need. Our model brings a different experience to donating, as our customers will be able to do what they like to do-biking-before given the opportunity to donate. This will not only spread awareness but help the people in need. 

Our mission is to spread awareness about places in need and help them by using the money from donors to help them.

Extra Info:

Target Audience(Currently)

• Odyssey plans to target the county of Santa Clara
• Our customers are avid bikers who like to spend an hour of their day biking on the weekdays, and a few hours on the weekends. They are NOT professional bikers of any sort, only people who find biking as a hobby. 
• Our customers include middle-class or high-class workers or entrepreneurs that desire to live a healthy lifestyle. Therefore, they picked up biking as a hobby of theirs but cannot find the right high-quality bike of their liking. They value quality and suitability, so they come to us as we have a wide variety of high-quality bikes in all sizes. 

Elevator Pitch:

​Are you interested in buying high-quality bikes for cheap? Well at Odyssey, we sell bikes that are supposedly one to two thousand dollars for $700. Not only that, but we can also set you up with the best trails in Santa Clara County, while providing you with lunch and donation opportunities if you are feeling charitable. We aim to sell hundreds of thousands of bikes online or in-store over the years so you can make sure that we are the best choice for you. 

 

GOALS

Odyssey(Travel Agency)

Brand Advantages

• Competitive Pricing
• Creating a new market
• Fun experience

 

Brand Attributes

• Trustworthy 
• Open
• Philanthropic
• Customer first orientated
• Inclusive
• Collaborative
• Lively

 

Brand Experience

• Entertaining
• Moving
• Motivating
• Dynamic
• Active
• Spreading awareness
• Active 
• Philanthropic