DESIGNER

Oliver Rosenthal

PROFILE/DESCRIPTION

Our company, Luna Coffee, sells various flavors of chilled, bottled coffee drinks. All of the drinks come pre-filled with milk, varying in amount (creamy>light>dark, etc.). The bottles come in two sizes, 12 ounces and 16 ounces. Luna Coffee’s goal is to give customers a new experience with coffee, adding various herbal tastes to add an extra kick to the drink. Our company aims for individuals to appreciate coffee for its taste, not solely the effects its caffeine has. Luna Coffee’s main audience is young adults and older teenagers, specifically students or full time workers, who may need coffee for their productivity and work, but also wish to enjoy their drink and feel healthy and at peace. 

GOALS

Brand Advantages:

-Accessible/reliable

-Herbal/natural flavors

-Still energizing despite its health benefits. 

-Average sized (not too small/large).

Brand Attributes:

-Flavorful

-Healthy

-Down-to-earth

-Small business/family-run. 

Brand Experience:

-Calming, relaxing

-Transparent and clear (easy to understand what the drink is, what its ingredients are, etc.)

-Healthier/a more comfortable feel than other drinks aimed to give people caffeine/energy or keep people awake. 

-Rejuvenating/cleansing.