DESIGNER

Oliver Rosenthal

PROFILE/DESCRIPTION

Update Alo’s Aloe Vera Juice Drink bottle packaging (Aloe, Watermelon, & Peach) to emphasize the key ingredients and the aspect of “Comfort”

-Increase size of the aloe, watermelon, and peach: use drawings/vector images of them instead of photos to add to the comfortable feel. 

-Remove the word “Comfort” from the center of the packaging, decrease its size, use a less modern/robotic font to match with the idea of comfort.

-Decrease amount of info on the sides of the bottle: it would be better for it to feel less cluttered. 

GOALS

Creating a design that draws the shopper’s eyes to the flavor/ingredients in the drink and emphasizes the aspect of “comfort” that is advertised on the bottle (without explicitly forcing the word “comfort” as the first thing you see). 

PRIORITIES

1. Display of Aloe Vera, Watermelon, and Peach
2. Company Logo
3. Use of the word comfort
4. Quote from the side of the bottle (straight from the leaf?).

TARGET AUDIENCE

Appeals mainly to young millennial/Gen Z shoppers: people who regularly drink juice, especially refreshing bottled drinks.  

BRAND CHARACTER

Alo’s brand tagline is “Goodness From Inside Out”

-Uses real fruit and vegetable juices in their drinks. 

-They use farms that harvest aloe vera and send it to the company. 

COMPETITIVE SITUATION

-Faraon Aloe Vera Drink: Grape Juice Aloe drink. 

-Aloe One: A more herbal/healthier aloe vera drink (more pricey)

-OKF: Very wide variety of flavors. 

-Yogovera: Unique because it combines yogurt drink with Aloe Vera