DESIGNER

Lucas Cohen

PROFILE/DESCRIPTION

Redesign the packaging for Zesty Paws' Omega Bites dog chews so that it better displays its contents and purpose to consumers

GOALS

Design packaging that stands out to consumers

Maintain the fun and friendly aesthetic of the original packaging

Make it clear on the packaging what the product is, including that:

• They are dog chews
• They contain fish oil
• They are good for a dog’s skin and coat

PRIORITIES

1. Product (fish oil dog chews)
2. Benefits (good for dog’s skin and coat)
3. Product Name (Omega Bites)
4. Brand Name (Zesty Paws)

TARGET AUDIENCE

Younger adults (18 - 35)

Dog owners

Owners of dogs with dry, irritated, or sensitive skin

BRAND CHARACTER

Zesty Paw’s main brand tagline is “Keep Your Bestie Feeling Zesty”

They aim to make well-functioning dietary supplements using high-quality ingredients that pets will enjoy eating

COMPETITIVE SITUATION

Stratford Pharmaceuticals - seen as one of the best options, but designed for larger dogs

Amazing Nutritionals - seen as a healthy and organic option, but designed for smaller dogs