DESIGNER

Tenzin Dolma

PROFILE/DESCRIPTION

The company is called Lucky and it will be located in El Cerrito Plaza. We will be basically selling everything a regular grocery store would sell. The main thing that we want to advertise is the Oreo brand. Our mission is to create a safe and comfortable shopping experience for everyone including shoppers and employees. We want to include everything and will try to please everyone. We want to advertise the diversity of the Oreo brand because it's a brand that has many different varieties of products you can choose from. El Cerrito Plaza is in Alameda County. The reason why we chose this county is because most families are middle class and they mostly have kids. We want to be located where there are many kids because the Oreo brand is mostly designated for kids.

Brand advantages: 

• Prices are affordable
• Positive environment for both shoppers and employees
• Close by to many school and houses

Brand attributes:

• Consistency
• Flexible
• Trustworthy 
• Helpful
• Dependable
• Loyalty
• Good customer service

Brand experience:

• Active
• Social 

GOALS

Our goal is to make people show people the many different types of product that Oreo has. And also to show that Orea is a great snack that anyone can enjoy, especially kids. Since there are many products, the choices are endless making it so many people can have a choice on what they want. They don't have to stick to a certain product or flavor. We also want it so people can feel like Oreo is a brand that they can trust and go to whenever they are in need of a snack.