DESIGNER

Reagan Tumurbaatar

PROFILE/DESCRIPTION

Origin is a  mountain bike company based in Fairfax, California, the origin of mountain biking, hence the name. Origin bikes are known for their premium quality, hand welded, raw aluminum mountain bikes. Origin’s target audience are people who are looking for World Cup performance mountain bikes.

GOALS

Brand Advantages:
-High Demand

-Hand-built in the USA
-Lifetime Warranties and Bearing replacement

Brand Attributes:
-Customer First
-Modern/Clean
-Reliable
-Robust
-Light

Brand Experience:
-Friendly
-Fast
-Up-To-Date
-Simple
-Supportive