DESIGNER

Oscar Leong

PROFILE/DESCRIPTION

Company Profile:

Nike is an American corporation based in Beaverton, Oregon, that has over over thousand locations in the United States. We design, develop, manufacture, market, and sell a range of sports footwear, apparel, equipment, accessories, and services.  We strive to build a diverse team that designs cutting-edge sports innovations sustainably, while having a positive impact on the communities we work and live in. For this project, we are advertising our newest basketball shoe, the 18 Low x Atmos.  

Target Location:

My target state for the bus shelter  ad is Texas, because basketball popular there, is rising in popularity, ,has 3 NBA teams, the second-most to California, and has 30 players currently in the NBA, the second most to California.  My product is geared towards younger adults, as well as kids, of every income level (though mid to upper income are more likely to afford the shoes), and Texas’ median age is 35, the third-lowest in the USA. Additionally, Texas has the most colleges in America, where there is a need for sports shoes. My target county for the bus shelter ad is Harris County (Texas), which is a mix of urban (Houston is located there) and suburban. Also, Harris County is home to two good colleges that have a combined 50000 people. Lastly, its population is mostly mid to high income younger to middle age with kids. 

Brand advantages: high quality, unique, variety, innovative, good service

Brand attributes: high quality, modern, comfortable

Brand experience: modern, comfortable, trustworthy, helps with performance 

GOALS

After seeing these posters, I want people to buy Nike's three newest basketball shoes  and to feel that wearing those shoes gives them an advantage when playing basketball.