DESIGNER

Jordan Osborn

PROFILE/DESCRIPTION

The company that this poster is for is called Owala. This company makes a wide range of drinkware. The focus of the Owala company is to make keeping hydrated as easy as possible while still being very stylish. They have achieved this feat by making water bottles and tumblers that are both high quality and convenient.

Brand Attributes:

Stylish

Convenient

High quality

Brand experience:

Enjoyable

Positive

Easy to use

Fun

GOALS

The goal of this advertisement is to promote the Freesip water bottle and to let people know that this water bottle is the most high quality and convenient water bottle on the market by showing off some of the main features of this bottle, such as the built in straw, high quality insulation, and the handle that doubles as a lid lock. This ad campaign is mostly targeted towards younger people and millennials who struggle with hydration by providing them an extremely convenient and easy solution.