DESIGNER

Grace Xu

PROFILE/DESCRIPTION

Update pineapple cake packaging to be more modern and clearly highlight the product. Remove excess clutter of the text and design elements.  

GOALS

Make pineapple cakes more appealing to a wider audience. Have people who have never had them before interested in trying them out. Update old packaging to look more giftable. Appeal to a western audience, but still maintain the "asian look." Make pineapple cakes look more appetizing, but not too high end and fancy. 

PRIORITIES

• Product name 
• Highlight product and its taste/ingredients
• Product origin
• Brand 

TARGET AUDIENCE

Young adults who like to experiment with their food and try out new snacks and pastries. People living in urban areas in the US who have access to Asian stores and have interest in asian foods.

BRAND CHARACTER

Nice Choice produces a variety of classic chinese snacks and pastries at a reasonable and affordable price.

COMPETITIVE SITUATION

Chiate pineapple cakes → premier producer of taiwanese pineapple cakes, famous bakery 

Isabelle pineapple cakes → widely available, including at Costco and Walmart 

Chimei pineapple cakes →more high end packaging, not as widely available