DESIGNER

Hannah Brunnschweiler

PROFILE/DESCRIPTION

Update current Tea of Life packaging with better packaging design and hierarchy, and more marketed towards a younger audience. This includes:

• Using images, colors, fonts, backgrounds 

• using packaging dimensions to ensure new design works

• Using copy that is approved

GOALS

Creating a more modern updated design that interrupts the younger shopper/ consumer to purchase

PRIORITIES

1. Branding
2. Product name
3. Benefits

TARGET AUDIENCE

Teens in cities/trendy areas. People who use instagram/online to shop. Under 25 years old. 

BRAND CHARACTER

The main brand tagline is “the new age tea”

The Tea of Life brand resonates with the following statements

• “Fresh and natural flavor”

COMPETITIVE SITUATION

• “Enhanced by natural lemon flavor”
• “Foil wrapped for freshness”