DESIGNER

Jonah Fisher

PROFILE/DESCRIPTION

The purpose of this redesign is to make the box more appealing towards middle aged dads. I want to redesign the box using colors appropriate towards the box, not just ones scribbled on. Kikkoman is a large Japanese company, located in Walworth, Wisconsin. They have many factories around the world. Kikkoman has been around since 1917. They hired me to redesign their old outdating 80's style box to turn it into a modern type of box that will appeal to middle aged adults. These boxes are mainly designed to be in a regular retail store, not specifically for a high-end store.

GOALS

To make the Kikkoman Panko Bread Crumbs box more appealing to try to get more people to buy them, specifically middle aged adults

PRIORITIES

1. Branding: Kikkoman
2. Product name: Panko Bread Crumbs
3. Tasty, Crunchy, Can go with your cooking
4. Image: The chicken of the bottom covered with Bread Crumbs

TARGET AUDIENCE

Preferably middle aged adults, in a regular retail market

BRAND CHARACTER

Tasty

Reliable

Connected to it's roots

Something that makes food better

COMPETITIVE SITUATION

Like many companies, Kikkoman is trying to sell as many Panko bread crumbs boxes as they can. They want their Bread Cumb boxes to look better so they can sell more than other companies

Their competition is Progresso™ Plain Bread Crumbs, and Aleia's Gluten Free Italian Bread Crumbs