DESIGNER

Sydney Mercer

PROFILE/DESCRIPTION

Objectives/Project Description --> Project Description

Make lunchables look playful and fun for kids but also somewhat healthy so that parents are more willing to buy it.

GOALS

Objectives/Design Objective --> Design Objective

Make the packaging look inviting and playful with a more appetizing color palate. Create a more “healthy” look that makes it look less like junk food.

PRIORITIES

Communication Priorities --> Communication Priorities

• Playful
• More healthy look/feel 
• tasty/appetizing 
• Nutritional aspects (protein)

TARGET AUDIENCE

Details/Target Audience --> Target Audience

Kids and parents 

BRAND CHARACTER

Details/Brand Character --> Brand Character

• Gift-like fun packaging
• Easy lunches for kids with working parents
• DIY-aspect 

COMPETITIVE SITUATION

Details/Competitive Situation --> Competitive Situation

• Hillshire Snacking (grown-up lunchables, like a charcuterie board)
• Crunch Pak (healthy lunches and snack packs for kids)
• Good and Gather Lunch Kits (Easy lunches for kids, same foods as lunchables)