DESIGNER

Kathryn Walters

PROFILE/DESCRIPTION

 Project Description

I’m going to redesign Nature's Garden Organic trail mix packaging into a simple and identifiable product. This includes:

• Using more white space
• Changing/Taking away the picture of the trail mix 
• Changing the typeface

GOALS

Design Objective

• Keeping the healthy look of the product
• Redesign it so you know what trail mix you’re purchasing
• Adding a fun element to the package

PRIORITIES

Communication Priorities

1. Name of the trail mix
2. The color of the package coordinates with the content inside
3. Organic and all-natural flavors

TARGET AUDIENCE

 Target Audience

• People who are looking for a healthier alternative 
• Families
• Kids
• Sports teams

BRAND CHARACTER

Brand Character

Nature's Garden describes this product as “smart snacking.” Statements that correspond with this are:

• Snacks with purpose
• Heart-healthy
• Organic 
• High energy
• Variety of nuts and dried fruits

COMPETITIVE SITUATION

Competitive Situation

Nuts.com- larger selection of trail mix, clean/simple packaging

Planters- well-known, been around for a while

Nice- attracts a younger audience, well-known