DESIGNER

Sofia Andrusova

PROFILE/DESCRIPTION

Founded by father and pediatrician Dr. Zak Zarbock, Zarbee's Naturals is a company that focuses on using drug-free and natural ingredients for various wellness products. The company's motto is “We'll bee there”, as they emphasize their priorities of helping families, as well as bettering the health of an interconnected eco-system. Zarbee's Naturals Baby Cough Syrup with Agave + Zinc is a pediatitian-recomended cough syrup for babies and kids 10 years and younger. Made with organic agave, it soothes coughs associated with horseless, dry throat, and irritants.  They make a variety of products, from cough syrups to vitamins, for kids and adults of all ages. For this project, I will be redesigning the packaging of the cough syrup to make it more appealing to loving parents who are determined to provide their babies with only natural sough relief methods.

GOALS

I will aim to make the product something more appealing to pick up off the shelves, something that stands out from the other medicine available with pastel colors and designs that emphasize its all-natural ingredients while still looking cute. I wish that the final product will be more nature-inspired and comforting. This includes redesigning the bee on the front of the box, as well as making changes in the general look and feel of the packaging.

PRIORITIES

1. Product name
2. Benefits
3. Color and image (bee)

TARGET AUDIENCE

The target audience for this product is parents with young children (10 and under) who prioritize finding wellness products that only use natural ingredients. 

BRAND CHARACTER

The Zarbee's brand resonates with the following statements

• "Inspired by Nature. Backed by Science."
• “Wellness Solutions for the Whole Hive”
• “Helping the Bees. Helping the Planet."

COMPETITIVE SITUATION

• Maty's Organic - another company that makes the same products, also using all-natural ingredients, a key ingredient being agave
• Hyland's Naturals - also makes products that center around wellness and children's health, with only natural solutions
• Other completion includes Probulin, Avrio Health, Orkla Health