DESIGNER

Emma Martinez

PROFILE/DESCRIPTION

Project Title: Packing ReDesign Project 

Provide a Project Description: Update current U by Kotex tampon packaging to serve a more gender-neutral audience and also create a more appealing-looking box. 

• Use graphics created by me using Illustrator or Photoshop to create a new design for the packaging

Provide a Design Objective: Create a design that appeals to people on the entire gender spectrum (no matter their gender), that makes them feel included and comfortable. 

Communication Priorities: 

• Brand with the name of the company
• Provide a comfortable feeling from packaging
• Include graphics created by me
• Create a graphic of a tampon and how to use it (easy instructions)
• Size options

Target Audience: 

• People who menstruate, no matter their gender identity.
• Preferably people between the age of 15-35 (who are typically those who menstruate).

Brand Character: 

• Add the tagline “with COMFORTFLEX for your perfect fit” from the company's main packaging.
• Add “100% leak-free” on the packaging as well.
• Fit within a different color palette (more neutrals) than the original packaging.

Competitive Situation: 

• Tampax - the most bought tampon brand (29% of the global market share).
• Other brands such as Honey Pot create appealing packaging with guaranteed quality products for menstruation.