DESIGNER

Tenzin Thinley

PROFILE/DESCRIPTION

Payns Stationery 

 

Profile description

A family-owned business, we have served our locals for almost seven decades! We aim to provide the many locals and students who visit us often with the stationery they need for their productivity! We have office supplies, art supplies, greeting cards, and office services like laminating documents! 

 

Location

Alameda County, California. Every summer, many students residing in Albany and Berkely visit us for the best quality stationery supplies to last them throughout the year. 

 

Brand Character

Brand advantages: Visually appealing, homey

Brand attributes: Trustworthy, customer satisfaction, reliable

Brand Experience: Welcoming, engaging

 

Goals

The goal of this advertising campaign is to attract the newer generation of students to the local and ancient Payn’s stationery, thereby supporting this small business and fostering community connection. Keeping and continuing the tradition of local students visiting Payns with their parents for back-to-school shopping.