DESIGNER

Isaac Judson

PROFILE/DESCRIPTION

My company Peanuts & Jelly is a supplement and snack company marketed as a healthier alternative to highly processed easily purchasable snacks. Peanuts & Jelly will have purchasable items in convenience stores like few ingredient pastries and protein bars. Online Peanuts & Jelly will have a supplement side of the store marketed for people more into nutrition. The target audience is young adults, ages 20-35 and up for people interested in an active lifestyle, but the goal of the product is to also be tasty and appealing enough for someone who doesn't particularly care to take a glance at a pastry and chose it over an alternative like oreos or pop tarts. The goal of the design is to be simple so that it doesn't polarize any body looking at it by not looking good to eat, but also subtly show you that it is healthier than its competitors. Product and design wise health would be in the backseat to appeal. The design should make people feel like they’re about to eat something tasty, and that the health is a side benefit making them choose it over competitors.  Its not going to be marketed as a bougie snack, instead it would be in between a bougie health food and junk food. The goal is good addictive taste without the guilt associate with most fast snacks. My company is taking steps towards becoming an international brand, already having products in stores all around the untied states, and semi common in Canada. In the United States and Canada Peanuts & Jelly is already relatively popular and has some name recognition.

GOALS

Peanuts & jelly

Brand Advantages

• Affordable
• Unique flavors
• Convenient healthy items

 

Brand Attributes

• Healthy
• Simple
• Treat
• Feel good

 

Brand Experience

• Costumer Satisfaction
• Appealing
• Listened to