DESIGNER

Nicky Dizon

PROFILE/DESCRIPTION

Lunar is a nation wide “fast food” chain that strives to bring tasty and authentic Chinese food to American house holds. In the past Chinese fast food has been given a reputation that doesn't fit the elegance of what Chinese food means to me. That is why Lunar was created for those who still want a fast, affordable, and authentic experience when ordering Chinese food. We value our customers in giving them the best experience for both in house and over the phone. Special requests are welcomed and heavily encouraged. We also welcome criticism and praises.  With our logo we take on the pride of the moon, shining the way in the deep darks of night. 

GOALS

Brand Advantages : Competitive pricing, Authentic, A national chain, Comfort food 

Brand Attributes: Good service, reliable, fast, careful, authentic, Affordable 

Brand Experience: Friendly, Simple, Efficient, Persuasive, Proactive, Responsive