DESIGNER

Ellie Wong

PROFILE/DESCRIPTION

Pink Airlines

Pink Airlines is a nonprofit organization dedicated to supporting the Breast Cancer Research Foundation, with all proceeds directly funding critical, life-saving research. Serving more than 130 destinations worldwide and offering flexible flight schedules, Pink Airlines is committed to getting you wherever you need to go—whenever you need to be there.

Our nonprofit mission never comes at the expense of exceptional service. Enjoy a thoughtfully curated menu featuring global cuisine, premium seating options, multiple tiers of luxury, and attentive, world-class customer care.

When you choose Pink Air, you’re not simply booking a flight—you’re joining a movement to advance pioneering research and save lives.

Fly with Purpose. Fly Pink.

GOALS

Pink Airlines

Brand Advantages

• non-profit for charity (more people drawn to help)
• widespread/large network of airports
• flexible hours for flights

Brand Attributes

• profits fund breast cancer research
• average flight prices
• multiple classes (first, business, economy +, economy)
• stand for equality
• good in-flight food service
• enthusiastic

Brand Experience

• friendly
• generous
• passionate
• social
• proactive
• attentive
• satisfied (customer)