DESIGNER

Monet Gagnon

PROFILE/DESCRIPTION

Based in San Francisco, we provide printers that actually work. Big printer companies will charge high prices for their printers just for them to disconnect the consumer's devices, send faulty messages about the ink cartridges, and force customers to pay a monthly fee regarding the amount of paper they print. 

Although printers are our primary product, my company also supplies paper, ink, scanners, and more. Our target consumers span from a student using it for homework to large company operations. Although the company is starting out small, we hope to reach larger audiences and eventually become a primary competitor of larger brands. 

Our mission is to become a printer company that consumers can rely on and trust. We will not deceive our customers and will deliver our one goal: to print. With this goal in mind, we want to be seen as competition to other companies but fun and upbeat to consumers.

Our slogan is “Print real.”

 

GOALS

Brand advantages (what makes me different from other companies): 

• Competitive pricing 
• Online market 
• Options for consumer
• Convenient (free delivery and set up) 

Brand attributes (brand image/what we stand for): 

• Good customer service 
• High quality
• Trustworthy 
• Transparency 
• Reliable 
• Fun 
• Safe choice 
• Professional 

Brand experience (what it is like for the consumer): 

• Friendly 
• Simple 
• Easy
• Stress-free 
• Fast