DESIGNER

Allegra Vanderlaan

PROFILE/DESCRIPTION

+ Pool is a proposed project that involves constructing a public pool on the East River in Brooklyn, New York. The + Pool filters water from the river and use it as the swimming pool water. The + Pool is designed for all to use and this flyer is designed for all to read and appreciate.

GOALS

I hoped to honour this company and their design aesthetics by using a straightforward font and minimal distractions. I chose to fill my font using a dark to light gradient so as to contrast the light to dark gradient of the river. The purpose of the font size decreasing is to naturally lead the viewers' eyes to the bottom line and then back up to the image. I chose a sans serif font to highlight the company's modern design and forefront use of technology.