DESIGNER

Kinley Renger

PROFILE/DESCRIPTION

POP! is a fictional company that sells organic and chemical free gum, made with locally sourced ingredients.  It is a US based company that sells its products country wide, in grocery stores such as Whole Foods, and other high end stores. POP! prides itself on having consistently good products, with more fun and different flavors than other leading gum brands.  POP! aims to produce gum that you can feel good about chewing, with all natural ingredients, and no scary chemicals that you could put into your body.  It wants to make the best possible experience for its customers, and makes sure each piece has long lasting and strong flavors. One of POP!’s main goals is to set itself apart from its competitors.  POP! Is for customers who are interested in healthy foods and sustainable goods.  The primary consumers are in the 20-30 year age range, who live a hippie sort of lifestyle.  

 

GOALS

Brand advantages:

• Long lasting flavor
• Chemical free
• Natural flavors and ingredients
• Unusual flavors
• Well made
• Organic 

 

Brand attributes:

• Quality
• Loyal
• Interesting
• Reliable
• environmentally friendly
• Accepting
• unique

 

Brand experience:

• Consistently good
• Exciting
• Happy
• Healthy
• Tasty
• Well made