DESIGNER

Sam Magar

PROFILE/DESCRIPTION

Part 1:

The North Face is a company that makes clothes and gear for outdoor adventures. Their headquarters is in Denver, Colorado, and they sell their products all over the world. They make things like jackets, backpacks, shoes, tents, etc that are built to handle tough weather. For this ad, I am focusing on beanies . This product is great because it helps people stay comfortable and protected while exploring the outdoors. The North Face believes in adventure, protecting the environment, and making high-quality gear. They also try to be eco-friendly by using recycled materials and finding better ways to make their products.

Part 2:
The ad is made for people in Marin County, CA. Many people there love hiking, camping, and being outside. The North Face is great for people that love the outdoors, but it’s also popular with people who like stylish everyday clothes.

Part 3: 

             Brand advantages: Strong, long-lasting, stylish, and good for the environment.

Brand attributes: Cool, tough, outdoor-friendly, and high quality.

GOALS

Goals:

With this ad, I want people to visit https://www.thenorthface.com/en-us . I also want them to feel excited about being outside and trust The North Face to keep them comfortable and ready for adventures.