DESIGNER

Lucian Couzens

PROFILE/DESCRIPTION

Company profile:

The company is a medium sized all year opened costume and cosplay shop in Berkeley, California. It has one location, and is the number one shop for any experienced cosplayers to buy DIY materials, as well as inexperienced people looking to buy whole costumes or get into the hobby of making them. The age range would be mostly children and young adults with the exception of the experienced adults. The name Proteus comes from the Greek subject of Poseidon Proteus, who had the ability to shapeshift.

 

GOALS

 

Proteus costume/cosplay shop

Brand Advantages

• better quality
• Nice, understanding employees
• More choices
• Options for experienced and inexperienced cosplay/costume wearers
• year round open, unique in that field so not many competitors
• reasonable prices for the quality

Brand Attributes

• not very cheap looking, more fancy/valuable costumes
• relevant, follows along with latest media trends whether it be video games or tv shows
• experienced employees
•  customer first
• fun to just look around and window shop rather than buy things, so lots of foot traffic

Brand Experience

• friendly
• helpful / lots of information for people who want to create costumes from scratch
• Easy
• Fun
• many, many options for many purposes
• quick easy pre-made costumes as well as materials do build them from scratch