DESIGNER

Erynn Ang

PROFILE/DESCRIPTION

I introduce PULSE to you. PULSE is a wellness based nightclub built like a bar, with a similar music, atmosphere, and energy. But without the alcohol, hangovers and negativity of a bar. Here, we welcome individuals, primarily women, to take part in this new and adventurous experience at an affordable cost to promote an alcohol free fitness and safe dance party! With gatorade and fruit cups for a bar, a cool down area to sweat off the dancing, and various theme nights and bundles to foster an inclusive community. Here at PULSE we value safety, quality of service and inclusiveness. Our mission is to use music, movement and community to provide a space where everyone can dance freely, reconnect with their bodies and reinvent a nightlife that's grounded in wellness. Through trained onsite staff, lockers and security entry, PULSE will become a safe place for everyone of all orientations and abilities. 

GOALS

Brand Advantages

• unique space
• convenient
• rather inexpensive
• fitness

Brand Attributes 

• good service
• inclusive
• creates community
• reliable
• safety first
• promotes health and wellness

Brand Experience

• exciting
• new
• friendly
• fresh
• engaging
• social
• energizing