DESIGNER

Hiroka Tamura

PROFILE/DESCRIPTION

Purple Kow is a boba shop that opens in San Francisco and Berkeley. Although they have a logo, their logo is not clear, and very visually unappealing. Since I really like this place I wanted to create a nicer logo for it.

GOALS

I want to incorporate the color purple and a cow into the final logo, and possibly several letterings. Since most of the customers at Purple Kow are young men and women (usually Asian), I thought it would make a popular logo if I drew something cute. I decided to make a character logo to appeal to our customer democratic. The character will be a mascot I want the customers to grow to love. I wanted the cow to look home-y, heartwarming and welcoming. I visioned that the company's philosophy would be to make the best milk tea around the area, and having a lot of loyal and returning customers, as well as new customers. "Better to serve ten cups to one than one cup to ten". Since it's a boba shop, I also want to add the element of pearls into it too.