DESIGNER

Joshua Solomon-Culp

PROFILE/DESCRIPTION

Quest Tutoring is a low-cost tutoring service primarily geared towards math and physics. We are a local business catering to El Cerrito, Albany and Berkeley high school students that emphasizes face to face contact and one on one sessions. We also prefer shorter but more frequent tutoring meetings as having students study for hours on end is often counterproductive. Quest would rather spend an hour a day three times a week covering material than one three hour long session. Primarily our advertising is geared towards middle class parents as they make up the majority of Albany, Berkeley, and El Cerrito population and are the ones that will be signing their kids up for tutoring.

GOALS

Brand Advantages: Cost efficient Local Shorter but more frequent sessions Individual face to face meetings Brand Attributes: Flexible Intelligent Communicative Reliable Individualized Brand Experience: Helpful Empowering Engaged Worth the money Friendly Understanding Thorough Articulate