DESIGNER

Cody Zimmerman

PROFILE/DESCRIPTION

Rawlings founded in 1887 in Saint Louis by George and Alfred Rawlings, two brothers who started a sporting goods store selling things related to Fishing Tackle, Guns, Baseball, Football, Golf, Polo, Tennis, Athletic and General Sporting Goods. They are now based in Maryland Heights, Missouri They currently specializes in baseball clothing and equipment such as, gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Rawlings' mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player. Their target audience is hot baseball counties primarily on the west coast where highschool baseball teams in So-Cal are usually the best of the best in the nation such as San Diego County and Riverside County where families out their are upper-middle class w kids. There are a bunch of high schools and travel ball teams out in Southern California and its just a perfect match for Rawlings. The main idea of this campaign is for families of younger children who expect them to play baseball to learn more about Rawlings and think about buying them stuff from Rawlings such as Bats, Gloves and many more.

 

GOALS

My goals are for people who are from san diego to know who these young stars are while also displaying that they all use rawlings. This will widen the audience of young kids who want to play baseball and help Families decide which equipment they should get for their children